are somewhat intangible. They
may not lead directly to patient
referrals. So why put time and
energy into them? Well, parents
whose kids play soccer will be
reading up on ACL injuries or
recovery when they discover
your page. This can help you
build a relationship with your
community. Then potential
patients know what you offer
when they're seeking care.
That's the advantage of online:
it's always out there and search-
able. As opposed to newspaper,
radio or television advertising,
the people who read it actually
want the information. And it's
inexpensive as compared to tra-
ditional media. A website is a
couple of hundred dollars,
Twitter and Facebook are free.
OSM
K I C K E R
Innovative
and economical
devices which monitor
cleaning efficacy
when using
enzymatic detergents.
Use in accordance with AAMI: ST79 guidelines
Sensitive to:
s Enzymatic detergent
concentration and
activity
s Contact time
s Wash cycle
temperature
s Mechanical action
Sensitive to:
s Presence of active
enzymes
s Proper dilution of
detergent
s Appropriate
temperature range
PINNACLE
™
Monitor
for
AUTOMATED
Enzymatic
Cleaning Process
For more information,
visit www.serim.com
or call 800-542-4670
©2014 Serim Research Corp.
Patent pending
MKT 14-7PINA&MAD 5/14
PINNACLE
™
Monitor
for
MANUAL
Enzymatic
Cleaning Process
Enzyma
Cleaning P
ULTRASONIC CLEANER
s Enzymatic detergent
concentration and
activity
s Contact time
s Wash cycle
temperature
nical action
AC A LE
tor
ATED
atic
temper
s Mechan
atic
Process
LEANER
The
internal color standard
assists in interpreting results.
WASHER DISINFECTOR
MANUAL BATH
The ONLY
Test Available For
Manual Baths
The ONLY
Test Available For
Manual Baths
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