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J U N E 2 0 1 4 | O R E X C E L L E N C E. C O M S U P P L E M E N T T O O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E
M
any surgical administrators
have dismissed as a passing fad
the idea of marketing their
facilities through websites or
social media applications, says
Charleston, S.C.-based orthopedic surgeon and
sports medicine specialist David Geier, MD. "But it's
not going away," he notes. Given the younger gener-
ation's affinity for electronic devices, online commu-
nication may become the dominant method of
reaching this future patient population. Dr. Geier's
practice has used it to great effect, and in his presen-
tation "Give Your Facility's Website an Instant
Upgrade," he'll demonstrate why you owe it to your-
self to find out what it can do for your business.
• Why you need a website. People don't use
phone books anymore, so what patients see online
when they're looking up your location and hours is
their first impression of your facility. A website —
even just a landing page — is essential digital real
estate. It's your virtual identity. What business does-
n't have a website these days? The lack of an online
presence instantly makes you seem decades old, and
for surgery centers, where technology is huge, it can
cause patients to question your abilities.
K I C K E R
Does Your Websi t e Nee d a M a k e over ?
Online impressions can benefit your bottom line.
David Geier, MD
where
leaders meet, learn and grow together
Speaker Profile
• Orthopedic sur-
geon and sports
medicine
specialist from
Charleston, S.C.
• Social media
expert
• Runs personal
blog:
drdavidgeier.com
• Author of e-
book, "Sports
Medicine
Simplified"
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