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O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E | F E B R U A R Y 2 0 1 5
B U S I N E S S A D V I S O R
P
otential patients are seeking information about what's going on inside
your ORs in order to learn about what they might experience when
undergoing surgery. They want more involvement in their care and are
proactive in searching out whom they want to perform their operations.
Posting surgical videos online is a great way to connect with today's savvy
patients. It also provides them with a certain level of comfort. Seeing what happens
on the day of surgery helps their mental preparedness. You take for granted that
most minimally invasive procedures are bloodless, efficient cases, but most patients
are amazed when they find that out. Watching what goes on in the OR eliminates
their fears of the unknown.
We shoot procedures, edit the raw video and stream the final product as the oper-
ating surgeon conducts an online chat to answer questions from viewers. The videos
satisfy the rising level of curiosity among patients, and we're impressed with the
quality of questions they ask.
Our online videos have been very well received throughout the community, and
far more popular than we imagined. Surgeons say posting videos online has been
a tremendous help to their
patients as they prepare for
surgery. It helps surgeons out,
too, because many of the
patients' questions are
answered after they watch the
streamed
procedures.
— Lisa McCluskey, MBA
SuRGICAL STARS
the Case for marketing surgical Videos
zSHOw TiME Share the talents of your surgical
team with a behind-the-scenes look of OR action.
