3 5
F E B R U A R Y 2 0 1 5 | O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E
• Preview the room. Before hitting the record button, look over the
OR through the eyes of an accreditation surveyor. Has everyone
removed their jewelry? Do they have their hair covered? Posting
videos showing breaches of proper protocol will trip you up with
accrediting bodies, Medicare and even patients, who are becoming
more aware of what shouldn't be done in the OR.
We promoted the recent online posting of a robotic prostatectomy
through the operating surgeon's office, linked to the video from our health
system's homepage and posted the video on our active YouTube channel
(tinyurl.com/maglzye
)
. The 10-minute video has been watched more than
6,400 times, much more than the intended reach of our marketing
efforts. That means patients and other healthcare providers found it
organically, which is one of the main benefits of posting procedures
online. You never
know who's going to
watch, and how far the
brand perception of
your team as high-qual-
ity, transparent
providers whom
patients can trust with
their surgical care will
reach. OSM
EC1730BL
combination warmer
ivNow-1
IV
fluid
warmer
DC400L
fluid
warmer
E n t h e r m i c s M e d i c a l S y s t e m s
ISO 13485:2003 Certified | 1-800-862-9276 | www.enthermics.com | www.ivnow.com
Improve processes:
• Efficiently warm patients from admission to discharge
• Warm fluids in a cabinet and keep them warm at the
point of use with the space-saving ivNow warmer
ivNow increases regulatory compliance:
• Display actual temperature of every bag
• Records the shelf life of every bag
ivNow saves money:
• Reduce disposable costs while warming 20-140 liters
of fluid over 12 hours
Increase reimbursements:
• Reduce SSIs and time spent in the PACU
• Improve patient satisfaction surveys & clinical outcomes
Streamline Patient Warming
f r o m a d m i s s i o n t o d i s c h a r g e
Warm fluids and blankets in bulk, then keep
the fluids warm right in the OR with ivNow
®
Ms. McCluskey
(lisa_mccluskey@mem
orial.org) is the vice presi-
dent of marketing commu-
nications at the Memorial
Healthcare System in
Chattanooga, Tenn.
