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O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E | FEBRuARY 2015
Create Your Own YouTube Channel
Online procedure videos are a great way to show off your facility.
L
ooking for an effective, outside-the-box way to sell your
facility's brand? Post videos online of your surgical team in
action. A behind-the-scenes look at surgery is an effective
way to broaden patient education and showcase the quality of care
you provide to a host of potential patients. Let's take a closer look at
the many ways you can capitalize on the marketing potential of post-
ing surgical videos online.
• Make an impression. It makes sense and is worth the investment to
hire a professional videographer the first time you produce a video for
online streaming. But after an initial success, and once your surgeons
and nurses get a feel for the process, you might consider producing
videos in house using some basic editing software; there are excellent,
B U S I N E S S A D V I S O R
Lisa McCluskey, MBA
Surgeons appreciate the patient
education potential of video marketing.
