Outpatient Surgery Magazine

Predictable, Precise Incisions - November 2012 - Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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Page 111 of 141

OSE_1211_part2_Layout 1 11/8/12 10:44 AM Page 112 S P I N E S U R G E R Y From cold call to all-in We were doing ophthalmology, ENT, GI, plastics, podiatry, pain and some orthopedics — and surviving almost entirely on the eye service. In-house, we had a decade-old C-arm that couldn't even hold a picture. We didn't own a microscope, had only 1 radiolucent OR table and no instrumentation whatsoever. So why did we turn to spine? First, it's an emerging specialty with a growing need. Second, we could really put ourselves out there as the premiere spine ASC in our area if we did it right. Third — and let's be honest — the reimbursement is attractive. Finding surgeons was a matter of good, old-fashioned working the phones and setting up meetings and trying to sell them on the idea. We'd talked to others in the industry, in other cities and states, and had an idea of what it would take to set up a program, but we still had to convince area spine surgeons to build the program with us. We found surgeons in the Yellow Pages and on Google, via recommendations from other professionals and by speaking with vendors about who in the area might be approachable. From there, we called and tried to make appointments with the surgeons we'd identified. It was hard — we generally found the surgeons had achieved a level of comfort in the hospital setting. They liked the resources, the ability to pull staff and equipment from different areas. They also had a trust factor built from previous experiences. To overcome this, we started by promising the surgeons we would 1 1 2 O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E | N O V E M B E R 2012

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