I decided the best marketing strategy for me is to focus on keeping
referring doctors informed and creating an experience for patients
that keeps them coming back. A key aspect of the latter is provid-
ing patients with a video of the laser portion of their surgery. We
watch it with them so they can see what was done and explain it to
others. This helps them to become advocates for the technology.
Many post the video on their social media.
How I define success
When people ask me about my return on investment with laser
cataracts, my answer isn't financial. Sure, it turned out to be a prac-
tice-builder and an economic benefit, but I consider my greatest
success to be that my adoption of the technology lets me offer my
patients what I believe is a better way to do surgery and also lead
the way for other surgeons to do the same. Today, 17 doctors in my
area offer laser cataracts. The surgeons who use our 2 lasers per-
form more than 140 cases per month. And I've personally per-
formed 6,000 laser-assisted surgeries to date.
OSM
7 2 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • J U N E 2 0 1 8
"The best marketing strategy for
me is to focus on keeping referring
doctors informed and creating an
experience for patients that keeps
them coming back."
Dr. LaBorwit (sel104@me.com) is the founder and president of Select Eye Care,
which has offices in Towson and Elkridge, Md. He is also an assistant professor
of ophthalmology, part-time faculty, at the Wilmer Eye Institute of the Johns
Hopkins University School of Medicine.
