tled on 2 options to trial. Ms. York still had to persuade surgeons to
give the new devices a fair shake. Part of their resistance was rooted
in the older, bulky evacuators they'd used years ago. "We knew they
had trialed a cautery pencil that plugged into a loud, little evacuator
you had to carry from room to room," says Ms. York. "We had to fight
that battle, too."
She knew she needed a surgeon-champion and began selling the
technology to a young doc — who performs a lot of blepharoplasties,
which produce a lot of smoke — as she tied his gown before a case.
The conversation went something like this:
Ms. York: You're a young man with a young family. Why are you
choosing to destroy your lungs so you can die of some respiratory
disease? Don't you want to be around for your children when they
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