Page 35
BUSINESS ADVISOR
key clinicians are on board with the need for financial growth and actively participate in determining how the center can attract more cases. It's always easier to work with surgeons to grow your business when you have solid relationships in place. Spend time with physicians and their schedulers so you have healthy communication on a regular basis. Get together away from work for coffee or lunch. Continually ask, How we are doing and what can we be doing better? Also don't overlook asking surgeons for more cases. It seems minor, but the simple request often pays big dividends. OSM
Mr. Whitener (andywhunts@aol.com) is the administrator of the Gainesville
(Ga.) Surgery Center and the owner of P.A.C.E. Consulting.
