1 4 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • J A N U A R Y 2 0 1 9
I
f you casually ask people about their digestive health, you're
bound to get some funny looks. But ask people whether they
have a problem with heartburn, and many will answer affirma-
tively and emphatically.
Recognizing the difference is one of the keys to success at our
Digestive Health Center. Our outreach efforts are centered around the
word that seems to really get people's attention. People may have
GERD, reflux or regurgitation issues, but the word they relate to most
is heartburn.
In fact, we now have a Heartburn Center, a specialized program that
we've developed, and one that's become increasingly profitable over
the last few years. Here's how we built it and some of what we've
The Word Is Heartburn
Millions of people have it — here's how to help ease their pain.
Kriston Brady, BSN, BA, RN | Easton, Pa.
• REFLUX REPAIR Thanks to strong reimbursements and excellent outcomes, the TIF (transoral incisionless fundoplication) procedure has been a boon for Easton (Pa.) Hospital.