The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiarity breeds preference. The more familiar potential customers are with your product or service, the more positively they’ll view it. At least that’s the principle […]
Most Recent Articles
Who Has the Most Valuable Brand Name?
It’s been linked to obesity, diabetes, hyperactivity and tooth decay. According to several blind taste tests, it doesn’t even taste that great. And yet once again, for the 13th year in a row,...
How to Use “Anchoring” in Surgical Marketing
In court, certain kinds of questions will trigger an automatic objection from the opposing side. “Your honor, he’s leading the witness!” But in other walks of life, we’re asked leading questions...
Surgical Economy Surges in Q2
The surgery market is picking up steam, if the financial results of publicly owned chains are any indication. For the first two quarters of 2012, Nashville-based Amsurg’s procedural volume grew 16...
How to Create an Ad that Appeals to Surgery Facility Managers
For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what...
