Who Has the Most Valuable Brand Name?

October 2, 2012 admin

It’s been linked to obesity, diabetes, hyperactivity and tooth decay. According to several blind taste tests, it doesn’t even taste that great. And yet once again, for the 13th year in a row, Coca-cola has been named the world’s top […]

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How to Use “Anchoring” in Surgical Marketing
How to Use “Anchoring” in Surgical Marketing

In court, certain kinds of questions will trigger an automatic objection from the opposing side. “Your hono...