3 0 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • A P R I L 2 0 1 8
Technological
advances are only
part of the equation
when it comes to
deciding which ENT
image-guidance sys-
tem is best for your
facility, says Brandi
Cunningham, RN,
BSN, BA, MHA, MBA,
administrator of the
Piedmont Outpatient
Surgery Center in Winston-Salem, N.C.
When Ms. Cunningham and the center's surgeons began their
search for a suitable system to purchase, they considered 2 elec-
tromagnetic guidance platforms, one of which the surgeons had
been using at a local hospital. "Both systems cost about the same
and had similar features," says Ms. Cunningham. "The key differ-
ence in our decision was the customer support we'd receive."
Here are 3 factors that helped Ms. Cunningham identify which
company would provide the support her facility needed:
1. Shared knowledge. The company that supplied the nearby
hospital with its image-guidance system was going to start pro-
viding support for an image guidance system from another com-
pany with which they had partnered. That meant all the reps and
support people had to learn how to use the new technology along
with the staff and surgeons of the surgery center. "I didn't think
Vendor Support Key to Adding Image Guidance
• EXPERT ADVICE Staff and surgeons at Piedmont Outpatient Surgery Center
made sure they worked with vendor reps who knew the ins and outs of their
company's platform.
Yvonne
Marlowe,
RN
SMART SHOPPING
