Outpatient Surgery Magazine

What Surgeons Want - November 2016 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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Page 7 of 120

Does Your Facility Have Surgeon Appeal? The little things sometimes matter most to your docs. I t sounds like dating advice for the desperate: How do you entice surgeons to bring cases to your facility and keep them loyal? But in the business of surgery, you don't fill your ORs unless you make your docs feel special — and maybe even spoil them a little. "The happier we make our surgeons within our walls, the more likely they'll make us their No. 1 place to perform their cases," says Francine Daley, RN, CNOR, former executive director of the AtlantiCare Surgery Centers in southern New Jersey. How do you do that? Make their lives as easy as possible, says Ms. Daley. Tops on the list? Guaranteed block time, ease of scheduling and an accommodating spirit. If a doc wants an early start — "and by that I mean 6:30 a.m. start time," says Ms. Daley — do it. If a surgeon asks for 2 ORs and you have the room, do it. And, of course, surround your docs with a great staff that know the surgeon's routine, instrument by instru- ment, suture by suture, even refreshment by refreshment. "I knew my docs so well I would have their drink and snack of choice out for them so they didn't have to get it and to help them move their days along," says Margaret Sherman, RN, BSN, clinical director of the Hamilton (N.J.) Endoscopy & Surgery Center. Executive Editor Daniel Cook takes you inside the mind of a surgeon in "What Surgeons Want" on page 22. This month's cover story dives deep into what matters most to surgeons when deciding where to bring their cases. Some things are obvious. They all want on-time starts, fast turnover times, an A+ staff, and the best equipment and supplies. But don't overlook the little things that really show you care about your docs: their taste in music, their size in scrubs, their choice for lunch. "I once went out and got kosher food for a doc," says Ms. Sherman. Now that's sweating the small stuff. But no gesture that shows you 8 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • N O V E M B E R 2 0 1 6 Editor's Page Dan O'Connor

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