S
urgeons are rainmakers, the ones
who generate the revenue that pays
for every salary, supply and
Styrofoam cup in your facility. You
know it and they know it, so let's
cut to the chase: Part of your job is to ensure
surgeons are empowered, work with cutting-
edge technology and feel like their needs are
Make sure you cater to the needs
of your most important customers.
"I want to
know that a
facility will
keep evolving and
grow with me."
— Sirtaz Sibia, DO, FAOCO
Daniel Cook
Executive Editor
What Surgeons Want
• SURGEON APPEAL Surgeons want to start their cases on time and have short turnovers. They want to
work with competent staff that knows their routine, and have the supplies and equipment they need.
