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N O V E M B E R 2 0 1 5 | O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E
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18. BUILDING A BRAND Chris Malone of Fidelum Partners in
Newtown Square, Pa., and author of "The Human Brand," said patients
react positively to warmth and competence.
19. THE HUMAN SPIRIT People told former NFL special teams star
Kevin Reilly that he wouldn't ever tie his own tie again after his left arm
was amputated. Luckily, he didn't listen.
20. BEST OF THE BEST The winners of this year's OR Excellence awards
were recognized during a celebratory luncheon.
21. CROWD PLEASER David Taylor, RN, MSN, CNOR, director of the car-
diovascular ORs at Methodist Hospital in San Antonio, Texas, discussed
the need for improved perioperative leadership.
22. FEEDBACK ENCOURAGED Mary Radke, RN, manager of the
Dakota Eye Surgery Center in Bismarck, N.D., shared her insights during
one of the general sessions.
23. CONFERENCE CONNECTION Melody Clarke, RN, BSN, CASC, vice
president of clinical services at Surgical Investors and Advisors in
Hampton, Ga., chatted with Dustin Derosier at the GOJO booth.
24. COCKTAIL PARTY Erica Natal, BSN, MHA, MBA, director of clinical
services at Rockford (Ill.) Gastroenterology Associates, sampled a martini
in the exhibit hall.
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