center to break even," says Mr. Zasa. "And anything over that
makes money." If you suddenly drop from 300 cases a month to
150 or fewer, you'll likely start bleeding red ink.
Exploit your advantage
How can you make sure your surgery center won't become a fond
memory for those who know it, and a mere statistic for those who
don't?
"There are empty ASCs in every major market," says Mr. Vick.
"Current ASCs will prosper if they can get profitable in-network
contracts, concentrate on high-volume short cases and have the
best doctors in the community on their staff. Steerage by major
payors is also helpful. As low-cost, high-quality providers, they have
a built-in advantage. Having a strategic partner can help them capi-
talize on that advantage."
OSM
E-mail jburger@outpatientsurgery.net.
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