HyGIeaCare | HyGIeaCare Centers
There is definitely a need for
improvement in the bowel-prep-
ping process. Research tells us
that 20 to 25% of patients come
to their colonoscopies inade-
quately prepped, and while
endoscopic visualization technol-
ogy is advancing by leaps and
bounds, it won't help you see
much if the bowel isn't clean.
HyGIeaCare's same-day bowel
prep alternative to the standard split-dose PEG could provide a revolutionary solution.
Imagine this: Your physicians refer their colonoscopy patients (who aren't required to fast
or drink oral preps) for appointments at one of the company's centers about 2 hours
before their screenings. In the space of about 30 to 50 minutes, their bowels are gently
cleansed through the infusion of warm, filtered water for consistently effective preps and,
in turn, better outcomes. It's safe, fast, easy, comfortable and hygienic. It simplifies the
bowel prep process and would be ideal for patients who can't tolerate traditional preps.
It would also be fantastic press for GI clinics who offer it to their patients. Keep in mind
that most patients don't remember anything about their colonoscopies, but never forget
the complicated instructions and unpleasant ordeal of the prep. HyGIeaCare's market
research says a significant population of patients would be willing to pay $245 out of
pocket for the option.
The company has set up a center in Austin, Texas, it's opening a second in Dallas, and
has an eye on starting hundreds more nationwide, keyed to the locations of large gastro
practices and high regional case volumes. Gavriel Meron, the company's chairman and
CEO, was the founder and former CEO of PillCam pioneers Given Imaging, so he's clearly
got a vision for GI innovation. It'll be interesting to see how this potentially game-chang-
ing concept plays out.
6 1
J U LY 2 0 1 5 | O U T P A T I E N TS U R G E R Y. N E T
z CLEAN ROUTINE With this basin and a
network of centers, HyGIeaCare hopes to
revolutionize the bowel-prepping process.