Editorial Staff
Editor-in-Chief Dan O'Connor | doconnor@outpatientsurgery.net
executive editor Daniel Cook | dcook@outpatientsurgery.net
Art
Director Ethan Anderson | eanderson@outpatientsurgery.net
Senior associate editor David Bernard | dbernard@outpatientsurgery.net
Associate editor Jim Burger | jburger@outpatientsurgery.net
Associate editor Kendal Gapinski | kgapinski@outpatientsurgery.net
Photographer Pamela Bevelhymer, RN, BSN | pamelavit@gmail.com
Business Staff
Publisher Stan Herrin | sherrin@outpatientsurgery.net
Vice President of Sales Michael Woodhull | mwoodhull@outpatientsurgery.net
Account Manager Chad Kemplin | ckemplin@outpatientsurgery.net
Account Manager Jim Boston | jboston@outpatientsurgery.net
Director of Marketing Stephen Archibald | sarchibald@outpatientsurgery.net
webmaster Brian Willison | webmaster@outpatientsurgery.net
Interactive Media Manager Christine Reyes | creyes@outpatientsurgery.net
Production Manager Linda Moretti | lmoretti@outpatientsurgery.net
Director of audience Development Bob Paes | rpaes@outpatientsurgery.net
Circulation associate Margaret Lundien-Skinner | margarets@outpatientsurgery.net
Editorial Board
Marlene Brunswick, rn, MSn, CnOr, rnFa | Mercy St. Vincent Medical Center, Toledo, Ohio
nancy Burden, rn | BayCare Health System, Tampa, Fla.
gregory P. DeConciliis, Pa-C | Boston Out-Patient Surgical Suites, Waltham, Mass.
Vangie Dennis, rn, BSn, CnOr, CMlSO | Spivey Station Surgery Center, Jonesboro, Ga.
John F. Dombrowski, MD, PC | Georgetown University Hospital, Washington, D.C.
lynda Dowman Simon, rn | St. John's Clinic: Head & Neck Surgery, Springfield, Mo.
eric Donnenfeld, MD | NYU Medical Center, New York, N.Y.
Pamela J. ertel, rn, BSn, CnOr, rnFa | Surgicenter at Spring Ridge, Wyomissing, Pa.
Jerre Freeman, MD | Memphis Eye & Cataract Assoc., East Memphis, Tenn.
ann geier, rn, MSn, CnOr | Source Medical, Charleston, S.C.
C. David geier Jr., MD | Medical University of South Carolina, Charleston, S.C.
Jay Horowitz, Crna | Quality Anesthesia Care Corp.,Sarasota, Fla.
Jeffrey Katz, MD | Northwestern University Hospital, Chicago, Ill.
robert Kershner, MD, FaCS | Eye Laser Consulting, Boston, Mass.
David B. renton, MD, MPH | Ohio State University Medical Center, Columbus, Ohio
Dennis Shepard, MD | Shepard Eye Center, Santa Maria, Calif.
ashish Sinha, MD, PhD | Drexel University College of Medicine, Philadelphia, Pa.
Donna Smith, Mt (aSCP), CaSC | Nexus Surgical Partners, Macon, Ga.
Sheldon S. Sones, rPh, FaSCP | Centre for Medication Safety, Newington, Conn.
gina Stancel, HCrM, CSt, COa | Eye Centers of Florida, Fort Myers, Fla.
Mary wilson, rn, BSn, CnOr | West Virginia University Hospitals, Morgantown, W.Va.
Dawn Yost, rn, BSn, CnOr | West Virginia University Hospitals, Morgantown, W.Va.
Subscriptions are $68 per year in the US, $75 in Canada
and $100 in all other countries. Send subscriptions to
255 Great Valley Parkway, Suite 100, Malvern, PA 19355.
Postmaster: Send address changes to Outpatient Surgery,
255 Great Valley Parkway, Suite 100, Malvern, PA 19355.
Canada Post Publication Mail Agreement No. 40612608.
Canada returns to be sent to Bleuchip International,
P.O. Box 25542, London, ON N6C 6B2.
Outpatient Surgery (ISSN 1528-8137) is
published monthly by Herrin Publishing
Partners, LP, at 255 Great Valley
Parkway, Suite 100, Malvern, PA 19355.
Periodical postage paid at Malvern, PA
19355 and additional mailing offices.
where
leaders meet, learn and grow together
255 Great Valley Parkway, Suite 100, Malvern, PA 19355
p:
(610) 240-4918 f: (610) 240-4919
outpatientsurgery.net
weBSite : Breaking news alerts,
searchable archives and digital editions
at outpatientsurgery.net
e-Mail newSletter: To receive
our free weekly newsletter, e-mail
subscribe@outpatientsurgery.net
Magazine: Manage your print
subscription: (610) 240-4918, ext. 309
rpaes@outpatientsurgery.net
Marriott Rivercenter
San Antonio, Texas
Oct. 13-16
orexcellence.com
Keynote Speaker Chris Malone
Surgeons view their interactions with your
facility in a deeply personal way — they
hate your anesthesia team, love your nurses
and think your schedulers are out to get
them. What's actually going on in their
brains when they make these judgments?
"We see companies and brands the same
way we automatically perceive, judge and
behave toward one another," says
customer loyalty expert Chris Malone,
author of the award-winning book,
The HUMAN BRAND: How We
Relate to People, Products & Companies.
"To achieve sustained success, you must forge
genuine relationships with your customers."