SURGEONS'
Lounge
THE
W
hat motivates patients to have laser cataract surgery, and
how do they feel about it afterward? To get insight into the
patient experience, we hired a research firm to interview
almost 600 cataract surgery patients who'd recently had surgery at
one of our laser cataract surgery centers. Here's what we learned:
•
Word of mouth information is important to patients.
When considering
cataract surgery, patients were more likely to get information from
their optometrist (36%) and family/friends/co-workers (31%) than their
ophthalmologist (24%).
•
But the surgeon is critical to the laser cataract surgery decision.
Of
those aware that laser cataract surgery is an option
(71%), most of them (56%) had heard about it
from their ophthalmologist. Those who
chose laser cataract
surgery did it because
their doctor recom-
mended it
(27%) or they
expected to
get better
: What Motivates Patients to
Choose Laser Cataract Surgery?
LASER CATARACTS
CONSUMER BEHAVIOR Lessons learned
from 5,000 laser cataract procedures.
O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E | S E P T E M B E R 2 0 1 4
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