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O R E X C E L L E N C E. C O M S U P P L E M E N T T O O U T P AT I E N T S U R G E R Y M A G A Z I N E O N L I N E | J U N E 2 0 1 4
arrive. At the facility, they'd be greeted by a member of
the clinical staff. Since all insurance and other issues
would have already been taken care of, the entire staff
would then focus on treating and caring for patients.
• Areas of resistance. We as leaders are often the
obstacles. We tend to rely on labor as our solution when
we need to focus more on technology. The ideal I
describe is not that far away from being reality. The
institution that we call health care cannot continue to
survive in its current form. It's time to reinvent the
space that we want as consumers, not healthcare sys-
tems or executives.
• Patient response to automating online
admissions. We're all patients at some point. So, you
tell me — do you want to play phone tag and then even-
tually tell a stranger every personal detail about yourself
in the middle of the grocery store? There's anonymity in
providing your information via a secure online portal vs.
saying it out loud to a stranger. People tend to be more
truthful. Let's take it even further. If I need to tell you
something, what's the best way to do it? Do you want
me to call your home phone and leave you a voice mail?
Do you want me to send you an e-mail or mail you a let-
ter? Or do you want me to send you a text message?
Let's not fool ourselves about what the most effective
communication method is. People have 9-second atten-
tion spans. If we want to tell them something and have
them respond to us, we need to start talking to them in
140 characters. This is the new reality we face.
OSM
888.656.0755
www.aiv-inc.com/OPS
When
Quality
Matters
Power
Solutions
for
Patient
Care
Areas
Mounts to various IV pole diameters
15 foot hospital grade power cord
UL1363A recognized component
1-year warranty
PowerMATE®
20 Amp
(PS12595)
15 Amp
(PS11076)
AIV, Inc. | 7485 Shipley Avenue | Harmans, MD 21077
582A
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