Outpatient Surgery Magazine - Subscribers

How Do You Measure Up? - October 2013 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://outpatientsurgery.uberflip.com/i/187647

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Page 29 of 118

OSE_1310_part1_Layout 1 10/7/13 10:02 AM Page 30 BUSINESS ADVISOR may eventually lead to partnerships involving bundled payment contracting and collaborations developed around population health management, which are the alliances that will differentiate your center and keep it recognized as a relevant provider in your community. Think outside the box As the push continues for ways to compensate providers for more prevention and less intervention, all providers, including your ASC, should be exploring nontraditional ways to promote wellness and eliminate unnecessary care. While that is in some ways counterintuitive to your marketing efforts to increase case volume, it's important to recognize that the healthcare landscape is transforming and reimbursement structures are going through their biggest changes ever. All providers must begin looking at how they're positioned to contribute to the health and wellness of the patient population, and not just continue to be providers of services to the sick or hurting. As you're waiting for reimbursement models to sort out, brainstorm ways to be seen as more than just a surgery provider. For many such initiatives, you should be able to partner with a community provider who'd welcome the opportunity to work with you on innovative, wellness-focused complementary services to augment your surgery services. Centers specializing in orthopedics and pain management could use their waiting rooms during off-hours for yoga and Pilates classes. GI centers could host nutrition seminars at night. All centers could run meditation classes for patients scheduled for surgery to help with pain control and to minimize reliance on post-op meds. These types of activities won't break the bank and can pay off greatly in goodwill by showing that you embrace your role as not just a vendor of outpatient surgery services, but also as one of the transformational leaders in the health of your community. 3 3 0 O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E | O C T O B E R 2013

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