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S U R G I C A L
Q
I M A G I N G
What's in it for administrators?
"A lot of people who have standard-definition equipment in
their ORs are probably very happy with it," says Ms. White.
"But show them HD, and they'll immediately see the difference."
Still, high definition tends to be a physician's medium. In clinical settings, the technology is directed toward their eyes, and they're the ones
who tend to request it. The sharper pictures aren't without some business benefits, however indirect, for surgical administrators, though.
Even if HD's effect on clinical outcomes hasn't been conclusively established, it stands to reason that it contributes to workflow efficiency. For
surgeons who've refined their techniques, a clearer view of the surgical
site can let them do their jobs more quickly, says Ms. White.
The appeal of the latest technology cannot be understated. An HDvideo-equipped OR
can be an effective
marketing tool for
TRIAL RUN It's wise to educate yourself about technical
specifications and about the reliability of a manufacturer's
service, says Nate Pinkney, a senior project engineer at the
ECRI Institute.
attracting physicians
(especially younger,
tech-adept ones) and
cases to your facility.
For laparoscopic
surgeons, Dr.
Ferguson says highresolution imaging
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