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BUSINESS ADVISOR
3. Do a price comparison. In this age of consumer-driven healthcare,
you should perform market surveys to compare pricing with other
area facilities — and consider adjusting prices accordingly. Before volume starts to decline or cancellations increase, take a look at your
pricing structure and actually consider lowering fees on some procedures as a way to maintain your volumes. Physician-owners at ASCs
will most likely hesitate to consider dropping fees, and rightfully so:
No one is in business to lose money. However, although this idea may
come over as radical, the unfortunate reality is your facility's profit
margins will most likely be squeezed even tighter in the future regard-
J A N U A R Y 2013 | O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E
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