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BUSINESS ADVISOR
It's easy to get social media accounts, but crucial to maintain and
grow that presence. An inactive Facebook account may be viewed
much like an outdated website. It's also important to note social
media platforms rank high in web searches.
Garner rave reviews
Online review sites such as Yelp and Angie's List are no longer just for
restaurants and car repair shops — it's quite common to find healthcare providers on these sites. New consumers are accustomed to
using review sites as part of their research and to sharing their experiences on these platforms for everything, including healthcare encounters. Develop a presence on these sites, upload photos and keep information current while encouraging patients to provide reviews (perhaps on your patient-satisfaction surveys). As with social media platforms, these online review sites perform well in web searches.
Technology ROI
To the eyes of the new healthcare consumer, a facility that invests in
new technology that he can interact with is a facility that understands
and cares about the needs of its patients. If you don't invest the time
and money, the new consumer may not see your facility as the best
option for his care. OSM
Ms. Dentler (jdentler@ascstrateg ies.com) is the president of Outpatient
Strategies and ASC Strategies in Austin, Texas.
M A R C H 2013 | O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E
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