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BUSINESS ADVISOR
TEXT AND E-MAIL
Communicate
As Your Patients Do
patients probably
rely more on e-mail
and text messages than on phone
calls to receive and relay information. You should consider using text
and e-mail to send surgery appointment and NPO reminders, inform
ter
y Cen
urger
S
(Ill.)
urst
Elmh
M
any of your
patients of scheduling delays and even
update surgical progress to family members (see "Keep Loved Ones Informed
During Surgery" on page 85). Just make
sure to receive written approval before
releasing any patient information to
friends or family, and assure patients
their contact information will be used
strictly according to HIPAA rules. —
Joan Dentler, MBA
M A R C H 2013 | O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E
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