OSE_1303_part3_Layout 1 3/8/13 11:12 AM Page 151
THINKING OF BUYING ...
you can in the purchase. Fortunately, surgeon preference can play a
part here. Find out if your physicians are using any of the manufacturers' supplies or equipment in your cataract case load, and see if you
can parlay that into a bundled arrangement.
Even if your surgeons have their
hearts set on 1 particular manufacturer's
model, be sure to
PRECISELY
ON
TARGET
evaluate the others to
create competition.
Don't leave pricing in
1 company's hands: If
you show them some
competition, they
FOR PRECISION AND QUALITY YOU
CAN DEPEND ON, CHOOSE AN
might show you a
IRIDEX EndoProbe
better price.
Also, find out what
they can do for you.
Retina sales reps more
®
When it's time for surgery, every
instrument needs to perform.
IRIDEX EndoProbe handpieces
target the retina to deliver laser and
illumination precisely where you need it.
than likely know
which docs in the area
are doing their cases
IRIDEX I 1212 Terra Bella Ave I Mountain View, CA 94043 I info@iridex.com
at which local hospi-
©2013 IRIDEX Corporation. All rights reserved. AD0124 01/13
M A R C H 2013 | O U T PAT I E N T S U R G E R Y M A G A Z I N E O N L I N E
1 5 1