Outpatient Surgery Magazine - Subscribers

Pushing For Change - July 2020 - Subscribe to Outpatient Surgery Magazine

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://outpatientsurgery.uberflip.com/i/1268531

Contents of this Issue


Page 66 of 110

some creative thinking, honest conversations and, as if you need more of it, plenty of hard work. • New business. Elective procedures in Virginia were called off in early April, forcing Andy Poole, FACHE, to regroup and reassess the business plan he wrote for Monticello Community Surgery Center (MCSC) in Charlottesville. His physicians performed only 37 urgent cases in April, a fraction of the more than 400 proce- dures that fill the facility during a typical month. In June, with physicians working through a backlog of cases, the facility hosted more than 500 procedures. Mr. Poole, the center's CEO, expects that bubble to burst in the fall. The cases in which MCSC specializes are short in duration — cataract, GI and pain cases — and performed with conscious sedation instead of general anesthesia, meaning they don't require the stringent between-cases cleaning needed during this COVID-19 era. Fast room turnovers make these procedures good options for ramping up case volumes. MCSC, which reopened its four ORs and procedure room on May 4, reached full capacity last month thanks in part to Mr. Poole's net- working. He donned his inside sales hat and made sure the physicians who regularly bring cases to the center were aware it was open for business and had plenty of slots to fill on its schedule. He also asked them to spread the word. Several of the physicians hadn't been able to return to other facilities in the area that had yet to reopen. "We've captured a lot of the cases they would have performed else- where, especially interventional pain procedures," says Mr. Poole. "Other local physicians who had never been to our facility used this opportunity to give us a try. "No one predicted the outbreak, but everyone was impacted," he J U L Y 2 0 2 0 • O U T P A T I E N T S U R G E R Y . N E T • 6 7

Articles in this issue

Archives of this issue

view archives of Outpatient Surgery Magazine - Subscribers - Pushing For Change - July 2020 - Subscribe to Outpatient Surgery Magazine