Lynda Dowman Simon, RN
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MARKETING YOUR FACILITY
It Pays to Reach Out to
Physicians' Schedulers
A
re your surgeons bringing all the cases
they can to your facility? If not, try
establishing relationships with physicians'
DULY NOTED Make the price of
expensive supplies obvious to staff
members who pull items for cases.
CASE-COST SAVINGS
Mark Supply
Prices Right
On Boxes
S
ometimes the smallest
supplies have the
largest price tags. A
tiny ossicular chain implant
runs us more than $500, for
example. To keep staff aware
of how expensive supplies
truly are, note their prices
right on the boxes. Seeing
costs in black and white gives
staff pulling supplies pause,
and the chance to consider
more economical choices
whenever possible. It also
helps streamline your inventory so you can stock more of
the inexpensive items and
only 1 or 2 of the high-dollar
versions.
Lynda Dowman Simon, RN
Mercy Clinic, Springfield, Mo.
lynda.simon@mercy.net
schedulers through fax notifications and faceto-face meetings.
• Fax. Every Friday, we fax block times of
available ORs for the following week to our
owner-surgeons' schedulers. Friday works for
our center because we allow
add-ons when requested. We
include a page of trivia (for
example, St. Patrick's Day
trivia) that schedulers
can complete and enter
into a contest to win a
monthly prize, such as
a restaurant gift card.
This way, schedJUST THE FAX One of the
best ways to grow your case
volume is to promote your facility
to surgeons' schedulers.
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