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EDITOR'S PAGE
team: "Be proactive in finding cases to convert. Be prepared to challenge each trained surgeon every time you see a lap or open case. Be
unsatisfied with the thought of ending a day without a converted
case." It worked for a lucky sales rep, who convinced a gynecologic
surgeon who was trained a year earlier but had stopped doing robotic
cases "to convert the next two to da Vinci."
This e-mail trail shows that Intuitive Surgical led surgeons down a
crooked path. OSM
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