vendors in terms of
marketing. "You'll
need to sit down
with compliance or
your facility's legal
representation to
make sure nothing
runs afoul of the
Stark Law or anti-
kickback regula-
tions, as those laws
relate to marketing
or inducements for
referrals," says Ms.
Nagorski. If you're
partnering with ven-
dors for educational seminars, keep meticulous documentation of
your spending, she adds.
Even if you can't get a vendor consultant to directly help with your
marketing costs, you can leverage the resources they have at their dis-
posal. "Larger companies might be able to offer you detailed market-
share information on things such as people with arthritis within your
market as well as the best mediums to reach these individuals," says
Ms. Nagorski.
With this data, you can work with your vendor to market to individ-
uals who have arthritis and are likely to need a joint replacement in
the near future so that, when the time comes, they'll seek out your
facility, says Ms. Nagorski.
Ms. Nagorski suggests you sit down with your vendors and ask them
point blank how they can add value to your facility.
N O V E M B E R 2 0 1 9 • O U T PA T I E N T S U R G E R Y. N E T • 5 9
• TEAM EFFORT A consulting program worth partnering with will focus on ways to
get everybody in your facility involved in operating your facility as effectively and effi-
ciently as possible.
Oregon
Surgical
Institute
