filled out digitally at the patient's convenience — no
more mailings or phone calls. Mr. Gomes notes that
patient-generated data will really explode when apps
are paired with medical devices and monitors embed-
ded in our bodies. He adds that it's important to deter-
mine how all of the raw data flowing into your facility
from patient engagement software can be turned into
meaningful insights for clinicians. They don't have the
time or desire to perform raw data analysis.
• Online bill payments. For patients paying their
co-pays or deductibles, the ability to easily pay
online can shorten and simplify your billing cycles.
• Marketing beyond surgery.
You don't want patients to become
repeat customers, but a patient
might someday want to come to
you for a different surgery, or to
refer friends or family. In the for-
profit world of American health
care, patients are actually con-
sumers who become customers of
yours. In the broader business
world, there's an ever-increasing
push by companies to use digital
technology to foster more "sticky"
relationships with their customers
through deeper, ongoing engage-
ment — to create "customers for
life" who also serve as influencers
that attract and refer friends and
family to the business.
• Competing in the competi-
tive market of health care.
When you're digitally connected
with patients, you have the abili-
ty to toot your horn about posi-
tive outcomes, the services you
provide, what makes your facility
the best, and provide news, infor-
mation or other content (which
you can also source from third
parties) that might be of interest
— even send birthday greetings.
Patients can read or view all of
this and even share it with oth-
ers. Used judiciously, and always
providing the ability for the
patient to opt out of marketing
communications, you can
strengthen your bonds with the
patient and the community that
surrounds them.
OSM
3 8 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • A U G U S T 2 0 1 9
Exceed patient expectations
with simplicity.
Simple, effective text messages
for patients and their families.
No portal to join
No app to download
No extra work for staff
visit www.mycaretext.com
for more information
Status Updates
Directions
Wait Times
Education
Care Coordination
for patients
Patient is recovering
from surgery and you
can visit soon.
Click here to learn more
about caring for your
loved one.
Thank you for the info
and updates!
