Competing for
business that
depends on a rela-
tionship gives
smaller business-
es, those without layers and layers of bureaucracy, the advantage.
And, all business depends on relationships, even that of mega medical
centers. Develop deep and lasting relationships with your patients.
And, if you're the leader of a larger organization, be afraid of what
you don't consider to be your competition. There might be economies
of scale in terms of purchasing and administration, but customer serv-
ice is one at a time.
OSM
Mr. Weiss (markweiss@advisorylawgroup.com) is an attorney who spe-
cializes in the business and legal issues affecting physicians, physician
groups and physician-owned facilities on a national basis, with offices in
Dallas, Texas, and Los Angeles and Santa Barbara, Calif.
J U L Y 2 0 1 9 • O U T PA T I E N T S U R G E R Y. N E T • 3 9
Customers of all sorts, whether you call
them customers, clients or "patients,"
aren't transactions. They're long-term
relationships with a lifetime value.
