Outpatient Surgery Magazine

Special Outpatient Surgery Edition - OR Excellence Program Preview - June 2019

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

Issue link: http://outpatientsurgery.uberflip.com/i/1131457

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Page 39 of 57

4 0 • O U T PA T I E N T S U R G E R Y M A G A Z I N E • J U N E 2 0 1 9 R un your world-class surgical facility like a world-class busi- ness with this 3-hour intensive workshop. If you're like many clinicians, business is not your specialty. You might not have received any formal business training. You might not have a head for numbers. But you need it in today's healthcare environment. Not to worry: A trio of consultants from CPA and advisory firm BKD's National Health Care Group — Kevin Rash, Cindi Goddard and Eric Rogers — will be on hand at ORX to get you started on the road to financial literacy with their session "Maximizing Surgical Service Line Profitability." They promise it won't be a one-way lec- ture either — it'll be a lively, interactive session. Mr. Rash says the focus of the session will be on teaching OR lead- ers how to run a business. For example, the consultants will provide guidance on how to build and monitor budgets. "We'll be sharing insight on all the 'blocking and tackling' clinicians need to know," he says. Another topic that will be addressed is marketing. As competition in the surgery market continues to grow, your facility needs to think like any other company that provides goods and services. The BKD trio will tell you how to assess your community's needs, size up your competitors, grow your market share and become a disruptive force Master the Mystery of Your Facility's Finances Kevin Rash, MPT, FACHE, Director, Health Care Operational Performance Improvement, BDH Cindi Goddard, RN, BSN, MPH, Senior Managing Consultant, Health Care Performance Advisory Services, BDH Eric Rogers, Director, National Health Care Group, BDH

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