"They were able to
create a brand with
minimally invasive
spine surgery."
The early profits led
the company to grow
its footprint across
the U.S., and that's
when the problems
began. Officials from
Laser Spine and oth-
ers in the industry
point to 3 areas that
contributed to the
company's sudden
fall.
1. Too fast,
too soon
The company took its
profitable model in
Florida and tried to
replicate it in cities
across the country.
"Moving into a differ-
ent state had its own
set of complications.
We ran into compli-
ance and credential-
ing issues every time,"
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