Outpatient Surgery Magazine

Special Outpatient Surgery Edition - Gastroenterology - January 2019

Outpatient Surgery Magazine, providing current information on Surgical Services, Surgical Facility Administration, Outpatient Surgery News and Trends, OR Excellence and more.

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J A N U A R Y 2 0 1 9 • O U T PA T I E N T S U R G E R Y. N E T • 1 5 learned along the way. We started slowly, in 2015, concentrating primarily on a couple of diagnostic proce- dures for people with chronic heartburn — mostly manometry and Bravo (a proce- dure in which a small capsule is attached to the wall of the esopha- gus to measure acid levels). Then, in 2016, we launched it on a larger scale, and our numbers quickly began to go through the roof. The big launch followed an ad we put on the front page of our local newspaper. The key words in the ad: heartburn and PPI (proton pump inhibitors). Now, we hold the seminars twice a year. It's great for us if the attendees decide to come in for consultations — and I'd estimate that between 10% and 20% do. Personalized programs For those who decide to have consultations, we offer a patient path- way: a personalized program for each patient. We start with a brief interview, maybe 5 or 10 minutes, to collect information about symp- toms and what kinds of measures and medications they've tried. We also make sure we get their records from other facilities, even if they go back 5 or 10 years. • NOT FEELING THE BURN TIF can be done as an outpatient procedure, and usual- ly within a few weeks, reflux patients are able to enjoy the foods they love but couldn't eat before. Brendan Abbazio

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